His Majesty King Mohammed VI has launched the Campaign for National Solidarity 2017. Its19th year opened on the 15th of March and will run until March 25 organized under the subject “Support for women’s cooperatives, for social production and Sustainable solidarity”.

The Moroccan King inaugurated the Solidarity Market, a marketing place dedicated to the sale of the products made by women’s cooperatives. For an investment of MAD16.5 million, the center has a direct sales offer of over 2,200 references.

The production activities initiated by women in a situation of precariousness in the sectors of local products and handicrafts are the highlights of this year’s celebration.

The women are the focus of this event planned by the Mohammed V Foundation for solidarity. The objective is to open the way for women to improve their socio-professional integration and to confirm their access to financial empowerment, through a series training, capacity building and support in the generation of income or very small solidarity-based enterprises.

The Marché Solidaire is a center found at the Oasis district of Casablanca. It is an equitable marketing zone devoted to the trade of products from Moroccan women’s cooperatives.

This center, introduced and realized by the Mohammed V Foundation will underline the fruitfulness and multiplicity of Moroccan territories and craft products, with an offer of indirect sales of more than 2,200 references to the general public. In reality, over 150 bodies from several regions of Morocco are mostly cooperatives, economic interest groups, income-generating occupations, but also economic undertakings supported by the Mohammed VI Foundation for the rehabilitation of prisoners.

According to Mohamed Dekkak, Executive President and Founder of Sahara Spirit Foundation, it is very inspiring that Morocco is giving patronage to the contribution of the women. It is timely that women empowerment must be reinforced as the women have great contribution to everyone’s life. They have a given gift to promulgate and support the new generation.

The National Solidarity Campaign aims to raise funds for the financing of proehcts for social development as well as the implementation of action plans, which have evolved over the years. The objective is t answer ang give solutions to the needs of the target residents.

The Mohammed V Foundation for Solidarity affects, according to significance, the project resources administered by organizations or openly to people, including the poor and the peripheries of the population in unwarranted circumstances.

These resources are also intended to finance training, qualification and socio-professional integration projects for targeted populations ie; young people, women, people with special needs, welcome operations for Moroccans living abroad or “Marhaba” and Support for poor people during the holy month of Ramadan, in addition to sustainable development projects and national humanitarian actions such as medical campaigns, and international projects.

All products are offered at the producer’s sale price, the fair trade rule is fundamental for this launch.

The Solidarity Market is also a social platform to accompany small economic initiatives, in particular women’s activities, which require an upgrade and a better valuation of the product.

The exhibitors not to mention, the future participants can take advantage of the offered technical support for all aspects of production equipment and processes along with training in terms of capacity building. This is done through the upstream intercession of the project partners of the Agricultural Development Agency, the National Food Safety Authority, and the Ministry of Crafts and Social and Solidarity Economy.

On this occasion, the King donated equipment to approximately 20 of over 150 programs that are receiving support from the Foundation as per the 2016 program of integration through income-creation programs in the Cities of Casablanca, Tifnet, Meknes, Fez, Jerusalem, Beni Drar, Midelt, Oujda, Kénitra, Tetouan, Témara, and Agadir.

Afterward, five young business persons together with two young women were awarded certificates of merit, from the first promotion of the Center of Small Solidarity Societies in Casablanca 2015-2016.